About Your Host
In 2022 my TikTok screen time went from 6 hours on average per day to 12 hours on average.I’d like to say that being chronically online is an occupational hazard in my job as a TikTok Content Creator for a digital marketing agency, but that would be somewhat of a cop-out.Before my current role, I was working a toxic job that had me crying at least once every day. I decided, after months of lurking on TikTok but never posting, I should post a video. Posting on TikTok became a form of creative expression for me and has now grown into a full–time job.That being said, I’ve always had a passion for content creation. I grew up making stupid videos with my friends, and while I definitely kick myself for it now, I was never a YouTube girl. Always a lurker, but never posted until college when I got started officially creating content the summer of my sophomore year. I had a couple of brand deals here and there but I never took it seriously until now.I watched people I knew blow up online but I just couldn’t get over my fear of being seen until recently. During that time though, I was fascinated with influencer culture so much so that I went to graduate school and focused my studies on consumer behavior in regard to internet culture and influencer marketing. I would write 40+ page papers about influencers and parasocial relationships even when I technically only had to write 20 pages.For the longest time what I was writing about was speculation — what I could gather being on the outside looking in — and educated guesses based on my very limited experience as a creator, but now that I’ve crossed over to the other side, it’s important to analyze the culture I, and millions of other people, have found themselves consumed by.Welcome to a world where it is, in fact, “that deep”!